Why a hybrid approach could replace working in the office.


As we contemplate a return to offices and workplaces in the summer, the ‘new normal’ could look very different to the old way of doing things.


According to serviced office provider IWG, the new normal will be hybrid working.


IWG boss Mark Dixon predicted that a mix of working from home and office is “absolutely going to be the norm” post-pandemic.


He said he expects to see a high demand for this hybrid working model, saying:


“You can work from home, you can work from an office close to home, and you can go to the head office.”


The pandemic has forced a significant number of businesses and employees to work from home since last March, at the start of the first national lockdown. After proving that this remote working approach can work, a large number are expected to keep it going once restrictions are lifted.


Dixon said:


“We anticipate a massive surge in growth when we eventually emerge from the unprecedented downturn that the Covid-19 pandemic has created.”


IWG, which includes the serviced office brand Regus, was negatively impacted by Covid-19, reporting a £620.1 million pre-tax loss for the year, after reporting a £55 million profit in 2019.


But the group is bullish about the future, because of the anticipated shift to hybrid working.


Dixon said:


“2020 was the most extraordinary year of my career. On the one hand, it was extremely challenging, not only for our trading performance but also for our customers, their employees, their families and communities across the 120 countries where we have a presence.”


“On the other hand, this was also a year in which IWG's global market took a massive leap forward as companies across the world discovered first-hand that their workforces could be highly engaged and productive while utilising the hybrid way of working: at home, in a local office, and occasionally at corporate HQ.”


When you are able to return to the office, will you be there on a full-time basis or trying something new?


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